As travel writer Durant Imboden of Europe for Visitors has noted, presentation and personality have played a critical role in the success and popularity of travel writers and, subsequently, their guidebooks. Imboden argues that as guidebooks begin to be replaced by web-based travel guides, apps, and other modern technologies these aspects of presentation and personality will continue to be of great significance.
We at yogoguide agree that the success of a travel resource guide is dependent upon the presentation of clear and concise information. If this aspect is lacking in a web (or mobile) site then the credibility of said source will be greatly weakened. We also agree that personality plays as important a role, especially when considering the thousands of companies out there rallying for a traveler’s attention. Ensuring that a captivating and knowledgeable voice and perspective leads a travel resource guide will help to ensure the site’s popularity and draw interested parties back for more.
We at yogoguide agree that presentation and personality play a determining role in the success of a travel resource company, and we have worked to provide a trip planner and travel resource guide that achieves a clear and concise presentation while maintaining a vibrant and accessible personality.